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img aboutyousolutionscasestudiescompanyinfocontact Selects Talant's ROI Sales Application
Talant to formulate business case for subscription to

BETHESDA, MD, September 29th, 2003 – Talant, a leading provider of Marketing and Sales Effectiveness tools today announced, the exclusive online communication network for the retail pharmacy industry, as its latest customer. Talant’s Value Measurement solutions will enable to present pharmaceutical manufacturers with a robust cost-benefit justification that highlights the bottom line impact and the operational efficiencies of its communication portal. is currently using Talant’s Needs Analyzer., a wholly owned subsidiary of the National Association of Chain Drug Stores (NACDS), offers a powerful, cost-effective way for pharmaceutical manufacturers to communicate with retail pharmacies. By providing a direct connection to over 33,400 chain and independent retail pharmacies, increases sales and reduces the cost of developing and transmitting product-specific marketing information. The network's current subscriber base represents over $200 billion in annual sales in over 60 product categories and includes companies such as Bayer, Bristol-Myers Squibb, Lilly, Pfizer, Procter & Gamble and Roche Laboratories. is using Talant’s Needs Analyzer to evaluate the effectiveness of manufacturers’ current marketing investments. “Manufacturers invest billions to educate physicians and consumers,” said Brad Mitchell, President and CEO of “Talant’s Needs Analyzer helps us quantify the revenue lost by under-investing in other key players in the supply chain.”

In addition to the immediate financial impact of’s offering, manufacturers experience a number of operational benefits, including time savings and improved inventory coordination. “We needed a way to measure both the hard-dollar benefits of our offering and the operational and intangible benefits,” said Mitchell. “Talant’s Value Measurement tools help our sales reps ask the right questions, gather the right data, and create customized business cases to effectively articulate’s value proposition and sign up more customers.”

“ is changing the way pharmaceutical manufacturers interact with pharmacies, solving a long-standing problem in the industry,” said Landon Johnson, Talant CEO. “I am excited by the opportunity to apply Talant’s Value Measurement Suite to help quantify and communicate the substantial benefits delivered by their communication portal.”

About Talant
Founded in 2001, Talant develops ROI sales solutions that empower companies to sell more effectively. Talant’s Value Measurement Suite enables sales representatives to more effectively identify, quantify and communicate the impact their company’s product offering has on their customers’ bottom line. The impact of Talant’s solutions can be leveraged throughout an organization, by sales, marketing, product management and senior executives. Talant has worked with a variety of start-up and Global clients, including BellSouth, Lavastorm, and Internap. Headquartered in Bethesda, Maryland, Talant is a privately held company. For more information on Talant, please visit

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