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Dr. Pavan Gundepudi joins Talant as Director of Client Services

BETHESDA, MD, May 24 2004 -- Talant, a leading provider of Marketing and Sales ROI solutions, today announced the appointment of Dr. Pavan Gundepudi to the position of director of client services. Dr. Gundepudi brings extensive experience in helping leading technology companies quantify the impact their products have on their customers’ bottom line. He will be responsible for managing analysis and research for all client engagements and industry-specific marketing and sales ROI tools.

Throughout his career, Dr. Gundepudi has built a reputation for his expertise in market research, customer-specific message development and analytical business modeling. He has worked with several leading IT companies, including SAP, Intel and Sun Microsystems. Most recently, Dr. Gundepudi served as a senior business analyst for E-Business Strategies, a leading research and strategy consulting company, where he conducted market needs analysis, created messaging around his clients’ products and quantified ROI for their customers. Dr. Gundepudi holds a Ph.D. and an MS in Business Administration from the University of Rochester, and a BS in Chemical Engineering from the Indian Institute of Technology

“Bringing someone as accomplished and experienced as Pavan on board is an important step forward for the growing Talant team,” said Landon Johnson, Talant’s co-founder and CEO. “His experience in identifying business value coupled with his proven quantitative skills enables Talant to enhance the sophistication of our current offering and expand our suite of ROI solutions to appeal to a broad and diverse customer base.”

Talant’s executives are recognized as experts in their field and are frequently called on to provide counsel on a variety of marketing and sales effectiveness initiatives. Landon Johnson will be leading a discussion on Generating a Business Case that Speaks to your Customers at the Sales Effectiveness Conference, which takes place June 8th and 9th in Philadelphia. Other speakers on the conference agenda include Sam Reese, CEO of Miller Heiman and Jim Steele, president of worldwide operations at Salesforce.com.

About Talant
Talant’s Value Measurement solution enables sales and marketing executives to identify, quantify and communicate the impact their company’s products and services have on their customers’ bottom line. Leveraging Talant’s robust analytical solutions, companies are able to refine target marketing, generate more compelling customer messages, increase sales efficiency, and elevate the skills of their sales force. Talant’s clients consist of a variety of start-up and global companies, including BellSouth, Westcon Group, and Internap. For more information on Talant, please call us at 301.961.4949 or visit www.talant.com.

Contact Information
Kristin A. Martell
O: (703) 351-0299
M: (703) 407-8349
kristin.martell@talant.com

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