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Talant leads senior sales executive in a workshop on "Generating a Business Case that Speaks to Your Customers"

Request presentation now: "Generating a Business Case that Speaks to Your Customers"

BETHESDA, MD, April 26TH, 2004--Hundreds of senior-level sales executives and world-class sales experts will meet in Philadelphia, June 8th and 9th, 2004, at the first-ever Sales Effectiveness Conference. Landon Johnson, co-founder and CEO of Talant, is leading an expert discussion on Generating a Business Case that Speaks to Your Customers at the conference.

The Sales Effectiveness Conference is an innovative, two-day event for key decision makers responsible for sales performance and sales effectiveness within their organizations. Hosted by Synygy Inc., provider of software and services for creating the performance-driven organizations, and sponsored by Sibson Consulting, the new Sales Effectiveness Conference is an outgrowth of Synygy's popular Performance Management and Incentive Compensation conferences.

"Everyone talks about sales effectiveness, but few companies ever do much about it," said Mark A. Stiffler, president and CEO of Synygy. "The Sales Effectiveness conference is for people who are tired of talking and are ready to act. The conference offers practical and actionable information, from experts such as Landon Johnson of Talant, that attendees can use immediately in their own companies."

Talant’s analysis indicates that over 90% of companies do not employ a formal selling methodology powered by a compelling business case. These companies are missing a tremendous opportunity to establish value-based relationships with prospects. Generating a Business Case that Speaks to Your Customers is intended to remove the uncertainty from building a compelling, effective business case that your customers will understand and embrace.

Other speakers on the conference agenda include Sam Reese, CEO of Miller Heiman, Doug Stevenson, author of the fascinating book on strategic story telling, Never Be Boring Again, and Jim Steele, President of Worldwide Operations at Topics to be covered in the conference include improving overall sales performance; motivating, rewarding or compensating sales people; setting effective quotas; hiring the right sales people; and negotiating successfully with clients.

Visit for more information on the Sales Effectiveness Conference or call the conference coordinators at 610-664-7433 x67020.

About Talant
Talant’s Value Measurement solution enables sales and marketing executives to identify, quantify and communicate the impact their company’s products and services have on their customers’ bottom line. Leveraging Talant’s robust analytical solutions, companies are able to refine target marketing, generate more compelling customer messages, increase sales efficiency, and elevate the skills of the sales force. Talant’s clients consist of a variety of start-up and Global companies, including BellSouth, Westcon Group, and Internap. For more information on Talant, please call us at 301.961.4949 or visit

Contact Information
Kristin A. Martell
O: (703) 351-0299
M: (703) 407-8349

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