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Talant in the News

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December - Avoiding Product Launch Pitfalls: A Customer Profile Approach to Segmentation
Not selling? Don't cast the net wider, cast it smarter! Also in this article, learn how to avoid the common pitfalls in a product launch.

November - Driving Sales Effectiveness Starts at the Top
Jonathan Sharp, Talant COO, kicks off his monthly Sales Effectiveness article in ExecutiveBiz, the business magazine published by the Potomac Officers Club. This month, Jonathan encourages senior executives to embrace the new buying paradigm by building a culture of measuring impact.

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Using the Business Case to Close the Deal

MarketingProfs, the premier online magazine providing strategic and tactical post-MBA marketing know-how to marketing professionals, features Talant COO Jonathan Sharp on why Marketing must take ownership of the business case for their products — enabling Sales to create a more compelling value proposition while protecting the brand equity Marketing works so hard to create.

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Delivering a Value Proposition Is Not Enough--Companies Must Show Their Value Measurement

CRM Magazine features Talant CEO Landon Johnson's vision of how companies must pursue value measurement to achieve true sales effectiveness and improved customer relationships.


Keystone TechGroup, LLC

Speaking to the Market With Numbers

Talant Co-Founder and COO Jonathan Sharp talks on The In-Motion Marketing Show hosted by Limor Schafman about identifying, quantifying, and communicating ROI in the sales process: What’s driving it, why companies struggle to measure it, and what some innovative sales and marketing organizations are doing to develop compelling ROI business cases to sell their products.

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ChainDrugStore.net takes software supplement from Talant

The Washington Business Journal highlights ChainDrugStore.net's adoption of Talant software to increase sales.

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Software that Shows Clients the Money

The Washington Post features Talant as a must-have for today's sales and marketing organizations.

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Tips for Effective ROI


Selling Power, one of the most respected publications in the sales field, features Talant's ROI analysis.


Press Releases

COMMUNIQUÉ AND TALANT INTRODUCE WEB OPTIMIZATION PROGRAM

Comprehensive pre-event, during-event and post-event platform drives maximum results from Webinar investments.

BANC-SERV AND TALANT INTRODUCE FINANCIAL SERVICES ROI TOOL

Talant releases ROI tool to prove the value of financial services solution.

TALANT ROI TOOL PROVES FINANCIAL RETURN FROM NETKEY'S SELF SERVICE MANAGEMENT PLATFORM

Talant analysis proves the economic impacts for Netkey customers.

TALANT EXPANDS TEAM WITH ADDITION OF DR. PAVAN GUNDEPUDI

Dr. Pavan Gundepudi joins Talant as Director of Client Services.

LANDON JOHNSON TO DISCUSS VALUE-BASED SELLING AT THE INAUGURAL SALES EFFECTIVENESS CONFERENCE

Talant leads senior sales executives in a workshop on "Generating a Business Case that Speaks to Your Customers" in Philadelphia.

[Landon Johnson's presentation at the Sales Effectiveness Conference is now available by filling out and submitting the request form on our contact page.]

CHAINDRUGSTORE.NET SELECTS TALANT'S ROI SALES APPLICATION

Talant to formulate business case for subscription to ChainDrugStore.net.

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