the science of sales and marketing

These are the types of challenges we hear from sales and marketing professionals every day:

"There's an ongoing battle internally about who is responsible for leads sales or marketing? After all the fingerpointing our pipeline is still too small!"

“Customers scrutinize each deal in a way they never have before - this makes the sales cycle even longer.”

“Our salespeople don’t know how to sell to the CFO.”

“Today’s buyers are savvy. They expect numbers to back up every claim we make.”

“Our biggest challenge is to differentiate our products in a meaningful way.”


Talant SELECT Solutions

Salespeople are often described as “hunters” and “farmers” whose efforts are ineffective if not directed towards the right hunting grounds or fields to plow. Selecting the right sales targets down to the decision-maker (e.g. markets->segments-> businesses->influencers and decision-makers) for your specific products and services is mission-critical.

Talant’s portfolio of offerings for the SELECT phase include:

Target Market Assessment and Segmentation
Talant will analyze the prime market segments for your solutions and provide you with the market size and a prioritized list of targets. Before positioning your offering and messaging them for the target market, Talant helps you understand specifically what the market needs.

We'll help you identify the low-hanging fruit as well as the medium and long-term opportunities. We'll put our call center, technology resources and business modeling capabilities into action gathering data to establish target priorities and building a plan of attack.
CONTACT US to learn more.

Target Prospect List Development and Scrubbing
Do you have the resources to build an accurate, credible contact database? Do you have the technology and processes to maintain it and make your contact database a viable asset? Talant utilizes a variety of resources to develop and scrub custom contact databases for our clients.CONTACT US to learn more.


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